TRUEMARQ
Proprietary Market Intelligence
18 May 2026
Negotiation Playbook
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Damac Heights

1 BR, 22nd floor · 920 sqft · Dubai Marina · Report TMQ-2604-O

The Verdict
Overpriced High confidence

This listing is asking AED 210,000 more than what comparable units have closed at — a +16% premium over the range of what buyers actually paid (Dubai Land Department records).

The unit has been listed for 67 days against an area average of 42. There is room to negotiate, and the evidence to do so.

AED1,520,000
Asking
AED1,310,000
Fair Estimate
+16.0%
Delta
1,652/sqft
AED per sqft
The Evidence
Comparable Evidence
Fourteen verified resale transactions in Dubai Marina over the last six months. The widest gap to the subject listing is flagged.
Unit Price Sqft Gap Date
Damac Heights — 1BR (24th floor)AED 1,335,000920−12.2%Feb 2026
Damac Heights — 1BR (18th floor)AED 1,290,000915−15.1%Jan 2026
Marina Gate T2 — 1BR (22nd floor)AED 1,355,000905−10.9%Dec 2025
Princess Tower — 1BR (28th floor)AED 1,275,000930−16.1%Nov 2025
Uncertainty
Where this estimate could move
Confidence Range

AED 1,250,000 – AED 1,380,000. A premium view and a high-floor position justify a modest uplift; the 16% gap remains well outside that adjustment band.

Your Price Points
Three benchmarks to guide your offer
Move left to right as negotiations progress. All figures derived from the same comp set.
Open With
Strong Offer
AED1,225,000
1 in 4 buyers paid this or less
Target
Fair Price
AED1,295,000
Median of recent comparables
Above This
Reference Ceiling
AED1,360,000
No closed sale supports above this
Negotiation Logic
How to work the conversation
  1. Open at AED 1,225,000. Anchor against the 18th-floor comp at AED 1,290,000 and argue for a position adjustment on view and exposure.
  2. If countered above AED 1,360,000, request inclusion of white goods, an assigned parking bay, or a split of the transfer fee.
  3. Cite time-on-market: 67 days versus an area average of 42. The seller has carrying cost pressure — reference it once, then let silence do the work.
What To Say
Suggested broker message
Copy, edit, send
Replace bracketed values with your unit's numbers.

"Thanks for sending across the listing for [PROPERTY]. After running it against recent comparable transactions in the building and the immediate sub-market, the figures suggest the asking is meaningfully above where the last few units have closed."

"We would like to put forward an opening offer of [STRONG OFFER], with room to move toward [FAIR PRICE] subject to inspection and service-charge confirmation. Happy to share the comp set if helpful."

Risk Register
Top risks to verify before signing
High

Unit faces an active construction plot. Noise and view exposure likely until estimated Q3 2027.

Medium

Service charges increased 8% year-on-year. Verify the 2026 budget with the OA before proceeding.

Low

Tower 3 handover in H2 2026 may add 1BR supply to the immediate sub-market.

Key Facts For Negotiation
Reference these when speaking to agents
14 comparable closed deals
Data window: Nov 2025 – May 2026
Time on market: 67 days vs 42 area avg
Estimated overcharge: AED 210,000
Footer
About this analysis
Data

Built on verified Dubai property records and recent comparable resales. Analysis window: Nov 2025 – May 2026. The underlying pipeline is proprietary.

Important

Informational analysis only. Not a valuation, recommendation, or financial advice. Final decisions remain the buyer's. Truemarq is not party to any transaction and accepts no liability for purchase decisions.

Confidential | For Personal Use Only
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